Marketing research

Quality management system meets ISO 9001:2000 requirements

Pharmaceutical goods pass a long life cycle towards a consumer. DSM Group monitors each stage of pharmaceutical goods living on Russian market.

Retail audit database combines information about drugs, nutrition supplements (NS), cosmetics and other parapharmaceutics sales through pharmacy outlets, including sales within DLO Program. More info

Database consists of information about drugs supply within reimbursement program to the citizens of Moscow (federal and regional lists) and St.Petersburg (regional list). Data is given without extrapolation.

DSM Group offers database made jointly with Aston Consulting company. Hospital audit database is a result of monitoring of drugs purchases by Russian hospitals, including DLO program. More info

Monitoring of drugs sales within federal reimbursement program. More info

DSM Group offers import database made jointly with Diamond Vision company. The base is a result of monitoring of import-export operations of pharmaceutical goods (drugs and substances) for the period from January 1998 up to present time. More info

When you plan a new product launch strategy, or improving positions of existing brands, it is necessary to analyze the whole pharmaceutical market, its segments, and also competitors surrounding of the brand as well. DSM CR is product of multifactor analysis of competitors surrounding within a particular product group.

DSM CR lets you make your own data segmentation using information from pharmacies (retail audit), hospitals (hospitals audit), DLO and import.

DSM CR uses the following data fields:

• Sales values and sales volumes of market participants
• Number of trade names, their sale values
• Wholesale and retail prices, retail markup
• Availability of trade position
• Average pharmacies purchase
• Profit share of the trade position in pharmacies
• Quantitative figures of competitive group
• Weighted figures of trade positions
• Potential share of trade positions
• Trade groups maps

These figures give to the analyst an opportunity:

• To define maximum attractive brands for pharmacies and end-consumers
• To estimate an assortment niche potential
• To estimate brand promotion efficiency
• To choose optimal promotional strategy for a brand

Distributors audit is a monitoring and analysis of a brand sales through distributors network.
Distributors’ sales reports serve as an important information source for pharmaceutical manufacturers.

10–20 working days of 2 persons are needed to handle and systemize this data. DSM Group’s specialists can do this instead.

Distributors audit by DSM Group is:

• Monitoring of distributors’ sales to the pharmacies and to the other distributors (monthly report)
• Monitoring of distributors’ warehouses remains (weekly report is possible)

Our technology lets us quickly handle sales data (on commercial and DLO market) and distributors warehouses remains of your products.

You can get ready report within 2–4 working days.

With distributors audit by DSM Group you can rid yourself of:

• Handling various data types
• Getting operative reports from distributors
• Operative sales management
• Sales dynamics monitoring
• Medreps control and motivation

Working with Distributors audit by DSM Group will save you time and human resources; will help you in sales planning and control.

Each month DSM Group prepares analytic reviews of the Russian pharmaceutical market. The reviews present an analysis of the pharmaceutical market volume, its dynamics and structure, drug import volume, prices and analysis of top drugs and nutritional supplements manufacturers and top trade names as well. Also, a digest of news and events on the pharmaceutical market is presented. Please, see all market reviews.

DSM Group combines personal researches for you as well.

We usually use the most popular and efficient procedures:

• Secondary data handling
• Qualitative research:
  • Focus-groups
  • In-depth interviews
  • Recruiting
• Quantitative research:
  • Survey
  • Retail audit
• MIX-methods:
  • Hall-tests
  • Home-tests
  • Mystery shoppers

The aim of the project is to estimate the popularity of specialized pharmaceutical periodicals be pharmacies workers.

Research contents:

• Rating of information sources (for pharmacies workers)
• Rating of specialized pharmaceutical periodicals
• Rating of specialized pharmaceutical periodicals in different Russian regions
• The ways of receiving pharmaceutical periodicals by pharmacies workers
• The pharmacies workers estimation of particular themes and rubrics in pharmaceutical periodicals
• APPENDIX: Rating of specialized pharmaceutical periodicals in some Russian regions

Sample parameters:

• Researching method: questioning (standard questionnaire)
• Responders: pharmacies managers and pharmacists
• Regional cover: Moscow, Moscow region, St.Petersburg, Nizhniy Novgorod, Yekaterinburg, Novosibirsk, Rostov-On-Don, Kazan, Vladivostok, Perm, Ufa, Samara, Chelyabinsk, Volgograd, Voronezh, Krasnodar, Krasnoyarsk.
• Sample: 1 800 questionnaires
• Periodicity: twice a year
• Reporting forms: presentations, comments

For price and other details please turn to Strategic research Department.

Sergey Shulyak, Researching Director
+7 (495) 780–72–63/64; cell. +7 (495) 722–19–07

Vladimir Averin, Head of Strategic research Department
+7 (495) 780–72–63/64; cell. +7 (903) 181–30–41

Yulia Nechaeva, Head of Retail audit Department
+7 (495) 780–72–63/64; cell. +7 (909) 992–31–33

Alexander Myzdrikov, Head of Information Department
+7 (495) 780–72–63/64; cell. +7 (903) 287–32–63